About Me
- Leslie Teo
- Singapore
- An accomplished service specialist, Leslie accumulated close to 2 decades of experience in event & tourism, healthcare and human resource development (HRD). As a Consultant, Leslie specializes in event consulting, operational improvement, process re-engineering, organizational excellence and service development & marketing. Leslie’s exposure in both public sector organizations and private enterprises (that include SMEs and companies listed in the Singapore Exchange) gave him unique insights to the different organizational challenges when implementing excellence initiatives. Often as internal consultant, he has to identify, design and implement customized solutions in relation to each unique organizational culture and resource availability. At a more personal level, Leslie constantly garners excellent reviews of his service deliveries from clients and partners alike, and is a firm believer of ‘life-long learning’. He says, “In an ever faster evolving world, whether commercial or otherwise, we need to learn to be faster, cheaper, better and of course, not forgetting to be safer at the same time to stay relevant and competitive.”
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, February 28, 2012
Attaining a Diploma by attending a 2-days workshop?
As a HRD professional, it is sometimes worrying to see for-profit training providers potentially getting themselves into unnecessary situations by being careless with their marketing messages, unintentionally or otherwise.
I'd came across one such academy recently and I was a little surprised to see them 'proclaiming' their programs as "The ........... Diploma and the relevant subject matter" (see picture below). Furthermore, this academy is part of an organization providing strategic intelligence to the financial services industry since 1996.
Qualifications such as Certificate, Advanced Certificate or Diploma is usually awarded by approved educational institutions or professional bodies after completing a stipulated study period (most often at least 3 months or more) and candidates have been assessed and proven competent in the particular area of study.
In Singapore, Private Educational Organizations (PEOs) are required to have an Academic and Examinations Board to ensure that the PEO puts in place proper processes for ensuring the quality of the academic courses that it conducts, the suitable deployment of teachers, and proper examinations procedures.
I felt that it would not be appropriate to 'advertise' the programs with the term 'Diploma' as it creates an incorrect perception that just by attending a 2-days workshop, a participant will be awarded a 'Diploma' certification. Unless of course, the program had already been accredited by an approved higher education institution or non-regulatory bodies such as British Accreditation Council.
Of course recognition and acceptance of certificates for employment or further study are entirely at the discretion of the individual employer or education institution and participants should always conduct the necessary background check if such were the purposes of attending these workshops. Caveat Emptor.
I'd came across one such academy recently and I was a little surprised to see them 'proclaiming' their programs as "The ........... Diploma and the relevant subject matter" (see picture below). Furthermore, this academy is part of an organization providing strategic intelligence to the financial services industry since 1996.
Qualifications such as Certificate, Advanced Certificate or Diploma is usually awarded by approved educational institutions or professional bodies after completing a stipulated study period (most often at least 3 months or more) and candidates have been assessed and proven competent in the particular area of study.
In Singapore, Private Educational Organizations (PEOs) are required to have an Academic and Examinations Board to ensure that the PEO puts in place proper processes for ensuring the quality of the academic courses that it conducts, the suitable deployment of teachers, and proper examinations procedures.
I felt that it would not be appropriate to 'advertise' the programs with the term 'Diploma' as it creates an incorrect perception that just by attending a 2-days workshop, a participant will be awarded a 'Diploma' certification. Unless of course, the program had already been accredited by an approved higher education institution or non-regulatory bodies such as British Accreditation Council.
Of course recognition and acceptance of certificates for employment or further study are entirely at the discretion of the individual employer or education institution and participants should always conduct the necessary background check if such were the purposes of attending these workshops. Caveat Emptor.
Friday, June 13, 2008
MIS CEO Evening Talk - The Indo Chine Story
The Marketing Institute of Singapore will be holding a CEO Evening Talk by Mr. Michael Ma, Group CEO and Founder of the IndoChine Group on Thursday, 3 July, 7 - 9.30 pm.

If you can spare a little time, do register and use the opportunity to hear from Mr. Ma and his personal experiences. I have attended previous CEO Evening Talks with invited speakers such as:
- Mr. Daniel Yun, CEO Raintree Pictures
- Ms. Fang Ai Lian, Chairman of Ernst & Young
- Ms. Saw Phaik Hwa, CEO of SMRT
- Ms. Euleen Goh, then CEO of Standard Chartered Bank
- Mr. Chang Long Jong, Deputy CEO (Television Cluster), MediaCorp
and I must say it is a great learning and networking opportunity. For more info, please contact Jaslyn/Isabella @ 6327 7591/592 or email: membership@mis.org.sg.
To register, click here http://www.mis.edu.sg/membership/events/register.aspx?id=95
Hope to see you there!
Monday, June 9, 2008
Why I started a blog on Service Excellence
Hi to everyone out there.
After giving this a long thought, I decided to create a blog on my passion for service and event management excellence.
Having being in the service industry all of my professional career, I hope to contribute by sharing views, life experiences and actual case study on all things related to the development of service management.
My unique professional experiences had enabled me to cover many aspects of service operations, service development, marketing and delivery which I hope to share with aspiring service professionals and also other like-minded professionals who advocate the importance of excellence.
I look forward to also hearing from you and let's all join together to help create a better service experience for all.
After giving this a long thought, I decided to create a blog on my passion for service and event management excellence.
Having being in the service industry all of my professional career, I hope to contribute by sharing views, life experiences and actual case study on all things related to the development of service management.
My unique professional experiences had enabled me to cover many aspects of service operations, service development, marketing and delivery which I hope to share with aspiring service professionals and also other like-minded professionals who advocate the importance of excellence.
I look forward to also hearing from you and let's all join together to help create a better service experience for all.
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